Motorcraft to Serve as Primary Sponsor of Bob Tasca III’s NHRA
Nitro-Powered Mustang Funny Car for 2018
- Ford Customer Service Division, parent organization of Motorcraft, Omnicraft and Quick Lane Tire & Auto Center, returns to NHRA competition for the first time since 2008
- Iconic Motorcraft brand to serve as primary sponsor for 16 NHRA races with veteran driver Bob Tasca III and Tasca Racing’s nitro-powered Mustang Funny Car for 2018 season
- Collaboration will increase exposure of Ford parts brands among core audiences
DEARBORN, Mich., Jan. 18, 2018 – Ford Customer Service Division, parent organization for Motorcraft, Omnicraft and Quick Lane Tire & Auto Center, today announces its return to the National Hot Rod Association after a 10-year hiatus. Ford Customer Service Division will be primary and secondary sponsors for Bob Tasca III’s nitro-powered Mustang Funny Car for 2018.
Motorcraft also will serve as co-sponsor of Tasca Racing for the remaining eight National Series races, building on the company’s legacy of drag racing that dates to the start of the sport.
“We are excited to return Motorcraft as primary livery to Bob Tasca Racing in NHRA,” said Matt Bradley, sales and marketing director, Ford Customer Service Division. “Joining Tasca Racing expands our reach beyond the racetrack, widening our brands’ footprint and getting us in front of our core audiences.”
Drag racing fans are loyal and dedicated hands-on customers who appreciate impeccable customer care and high-quality replacement parts, such as Motorcraft and Omnicraft, at competitive prices, Bradley added.
Ford Customer Service Division and its associated brands won a place in the hearts and minds of drag racing fans everywhere in the late 1980s and early 1990s, sponsoring Ford hall-of-famer Bob Glidden, a 10-time NHRA Pro Stock champ, and NHRA legend Kenny Bernstein, among others.
The name Tasca holds a significance of its own in NHRA. Bob Tasca III, who grew up in and around Ford Motor Company dealerships, is the grandson of famed Rhode Island Ford dealer Bob Tasca. Throughout his decade as an NHRA Funny Car competitor, he has four race wins and 11 finals appearances. He qualified three times for Countdown to the Championship. His career-best elapsed time is 3.892 seconds while his career-best speed is 326.56 mph.
“Returning to full-time racing with Motorcraft is incredibly exciting,” said Tasca. “With the technical support of Ford Performance, we are thrilled to bring back our NHRA nitro-powered Mustang Funny Car and look forward to returning Ford back to victory lane where it belongs.”
The NHRA effort complements Ford Customer Service Division’s ongoing sponsorship of the Wood Brothers’ No. 21 Ford Fusion in the NASCAR Monster Energy Cup Series for 2018.