Concord, NC (April 17, 2016) – Bob Tasca III and his AutoAlert Ford Shelby Mustang will be representing Tasca Racing in the NHRA Four-Wide Nationals in Concord, NC from April 28-30 as part of the 2017 NHRA Mello Yello Drag Racing Series.
“It takes a lot of funding to field one of the Fuel Funny Cars. I couldn’t do it without all my key primary and associate sponsors. I’m excited to have all of my sponsors back for the 2017 season along with expanding my program to at least seven races this season!”
Tasca and AutoAlert are teaming up for two races in 2017. Bob is enthusiastic about the expanding partnership with the company, “We have a great partnership with AutoAlert. Their AlertMiner and One-to-One Intelligent Marketing has helped us grow our dealership business and, this year, we’ll be growing our motorsport’s program with them to two races. AutoAlert sponsored me last year in Chicago and they were blown away with the event. It’s great to be able to represent AutoAlert at two races this year: the Four-Wide event this month and Maple Grove in the fall.”
Bob and Tasca Racing are focused on picking up where they left off. “Last year was a great part-time season for our team. Nearly every run I made was a career best. We’ve been working hard this off-season to take our program to the next level, including making numerous enhancements to the race car. It took us a few runs in Gainesville to get everything dialed in, but Sunday morning we ran a strong run at 3.96 at 321mph! I have no doubt our team will be a contender whenever we enter a race!”
Tasca Racing is scheduled to compete in at least seven 2017 NHRA events. Primary sponsors for the seven races are AutoAlert (two races), TascaParts.com (three races), PPG (one race), and Gary Crossley Ford (one race). Other key associate sponsors this season include BG, Nitro Fish, and Ameraguard.
AutoAlert CEO Mike Dullea commented, “We’re proud to sponsor a great racing team that has such a rich family heritage, a history of focusing on performance, and that shines a positive light on the automotive industry as a whole. Beginning with Bob Tasca, Sr., who successfully ran the family Ford business and went on to found Tasca racing, the history of this team is steeped in dedication to family, customers, and fans.”
MEDIA Contact:
Tina Marques
Tasca Racing
Office: 401-681-1394
tmarques@tasca.com
About Tasca Racing:
Now headquartered near Charlotte in Concord, N.C., Tasca Racing was founded in 1962 by legendary Ford dealer Bob Tasca, Sr. of Rhode Island. While most well-known for coining the term “Win on Sunday, Sell on Monday”, Bob Tasca, Sr. is also widely recognized for helping bring Ford to the forefront of performance during the golden era of racing in the 1950’s and 1960’s with such vehicles as the 428 Cobra Jet. Today the Tasca performance heritage continues with the second and third generations of the family. Carl Tasca, Sr. (Bob’s son) drives the fastest Ford Cobra Jet in the country. Bob Tasca III (Bob’s grandson) pilots a 300 mph 10,000 horsepower Shelby Mustang Nitro Funny Car. See more at: www.tascaracing.com
About AutoAlert, LLC:
AutoAlert is the industry’s leading data-mining and trade-cycle management platform, focused on helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. With its recent One-to-One Intelligent Marketing solution, clients now have access to a comprehensive, multi-channel marketing platform that leverages consumer data, as well as precision-targets their top opportunities with strategically-deployed communications, personalized URLs, and call tracking and monitoring. Offering real-time tracking and reporting, AutoAlert’s latest solution gives dealers the ability to communicate the right offer to the right customer at exactly the right time, resulting in increased sales. Additionally, the versatility of Pando, AutoAlert’s innovative communication and collaboration platform, significantly improves workflow and productivity throughout dealerships.
Founded in 2002 and a pioneer in equity mining and client engagement, AutoAlert continues to lead the market with its focus on delivering the best opportunities, reducing overall marketing and advertising expenses for dealers, and improving the customer experience. Visit www.autoalert.com to learn more about the latest solutions driving dealership growth.
About TascaParts.com
Tasca Parts Center is a U.S. owned and operated genuine OEM parts store built on over 60 years of automotive experience. TascaParts.com understands the importance of customer service, whether it is a simple repair item or a complex order. In addition to offering our customers exceptional customer service and wholesale pricing, TascaParts.com takes the frustration out of ordering parts online with a commitment to 100% order accuracy, Every order is manually reviewed by their trained automotive parts professionals to guarantee VIN-to-part accuracy. TascaParts.com offers fast order fill rate, and discounted shipping rates for all customers worldwide. They excel at international shipping and can ship any part ordered to any part of the world. The next time your car or truck needs original factory replacement parts, come visit TascaParts.com, or call us and our professional parts team will get you back on the road at a price that won’t break the bank. TascaParts.com – 800-598-1484.
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