Concord, NC (July 5, 2016) – Bob Tasca III and his AutoAlert Ford Shelby Mustang will be representing Tasca Racing in the Route 66 NHRA Nationals in Joliet, IL from July 8-10 as part of the 2016 NHRA Mello Yello Drag Racing Series.
One of the owners of AutoAlert (as well as an NHRA fan) is Steve Young, former NFL quarterback for the San Francisco 49ers and Pro Football Hall of Famer.
When asked about AutoAlert’s sponsorship of Tasca Racing, Bob said that “Growing up as a kid Steve was a hero of mine. When we announced our sponsorship I told him ‘I rooted for you every Sunday, now you get to root for me!’ It’s going to be a lot of fun!
“We have been using AutoAlert’s product within our organization for many years. It’s exciting for me to be able to bring a new sponsor to the sport. Drag racing is a great platform for AutoAlert to engage their customer base and build brand awareness by leveraging one of the fastest cars on the planet!”
As for AutoAlert – they’re equally as enthusiastic to be a sponsor of one of the most well-known Funny Car racing teams within the past 12 years.
AutoAlert CEO Mike Dullea commented, “We’re proud to sponsor a great racing team with such a rich history of focusing on performance, heritage, and shining a positive light on the automotive industry as a whole. Beginning with Bob Tasca, Sr., who successfully ran the family Ford business and went on to found Tasca racing, the history of this team is steeped in dedication to family, customers, and fans.”
With his team’s confidence running high after making four of the quickest runs of his career in Epping, NH Tasca is looking to build on that performance. Bob Tasca III says, “When we ran 3.985 – 310mph right out of the gate in Epping, NH I knew we were going to have a great weekend. After four more runs in the 3’s we made a statement that our team can and will run with the best of the class. Running a part-time schedule can make it difficult to catch your stride but, after our performance in Epping, I believe we have as good a chance to win in Chicago as anyone else.”
About Tasca Racing:
Now headquartered near Charlotte in Concord, N.C., Tasca Racing was founded in 1962 by legendary Ford dealer Bob Tasca, Sr. of Rhode Island. While most well-known for coining the term “Win on Sunday, Sell on Monday”, Bob Tasca, Sr. is also widely recognized for helping bring Ford to the forefront of performance during the golden era of racing in the 1950’s and 1960’s with such vehicles as the 428 Cobra Jet. Today the Tasca performance heritage continues with the second and third generations of the family. Carl Tasca, Sr. (Bob’s son) drives the fastest Ford Cobra Jet in the country. Bob Tasca III (Bob’s grandson) pilots a 300 mph 10,000 horsepower Shelby Mustang Nitro Funny Car. See more at: www.tascaracing.com
About AutoAlert, LLC.
AutoAlert is the automotive industry’s leading data-mining and trade-cycle management platform helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. Offering the industry’s only 24/7, complete 360° portfolio management solution, AutoAlert helps dealerships build long-term client relationships that compound sales, provide better customer service, and make more informed marketing decisions. Founded in 2002, AutoAlert pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing, and training solutions. Visit www.autoalert.com to learn more about product capabilities and solutions that offer up-to-the minute consumer insights and drive dealership growth.
PPG was founded in 1883 as Pittsburgh Plate Glass by Captain John B. Ford and John Pitcairn. Today, PPG is a global supplier of paints, coatings, optical products, specialty materials, glass, and fiber glass. Through leadership in innovation, sustainability, and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.